A quite weird juxtaposition of danse macabre with ads (medical and non) in a July 1959 French medical history review. Histoire de la Médecine published a little rundown on the danse macabre en France et en Italie, par Maurice L.-A. Louis. The little illustrated leisure figures on rubber water craft take on a strange air when contrasted with their dancing deaths, and while the diarrhoea ad by Synerlac needs no foot-tapping double to be creepy, it is made more sinister by the cajoling dead. Profitez pleinement de vos vacances, because, as we all know, this is just a little holiday before real and eternal life begins.
